bareMinerals, a small beauty brand with strong core values, was ready to expand their business. They'd achieved success on QVC, but now they wanted to compete with the cosmetic giants on a national stage.
To stand out on a small budget, we sold beauty in a completely different way…
BEAUTY MARK FILMS:
Each woman's print ad featured a unique QR code that led to a mini-documentary "beauty mark film" about the amazing woman in the ad.
The television campaign connected BareMinerals make-up to the brand belief, and we incorporated aspects of who the models really were as women into the scripts.
New York Times, "For Bare Escentuals, Pretty isn't Good Enough."
Jezebel, "Beauty Brand Casts Ad Campaign Via Blind Questionnaire."
ALLURE magazine, "What Does 'Pretty' Mean to You?"
San Francisco Chronicle, "Leslie Blodgett ad campaign looks to deeper beauty."