bareMinerals, a small beauty brand with strong core values, was ready to expand their business. They'd achieved success on QVC, but now they wanted to compete with the cosmetic giants on a national stage.

To stand out on a small budget, we sold beauty in a completely different way…

Each woman's print ad featured a unique QR code that led to a mini-documentary "beauty mark film" about the amazing woman in the ad.


The television campaign connected BareMinerals make-up to the brand belief, and we incorporated aspects of who the models really were as women into the scripts.