M&M’S | INSTANT STORY RACE
Millennials go stupidly fast when tapping through Instagram Stories. So, to introduce our newest internationally inspired M&M"s flavors,
we decided to tap into that behavior. Literally.
To play “Instant Story Race,” users were directed to quickly tap throughthe brand’s organic, 100-frame Instagram story, which featured Yellow running around the world in search of the 2019 internationally-inspired M&M’s flavors. Users controlled the speed of the race; the faster a user tapped, the faster Yellow ran, and the first person to tap through the entire story won all three new flavors.