“These hips don't belong to me, they belong to the music.”
Sometimes music grabs a hold of you and there’s just no denying it. We captured this natural reaction with a 360 campaign for the 56th Grammys: "Music Unleashes Us."
PRINT + OUTDOOR:
2014 Clio Shortlist Music Innovative Media
New York Times, "Grammys Go Live in One Real-Time Show to Promote Another"
MTV, "Pink And Nate Ruess Make A Girl Cry In New Grammy Video"
Agency Spy, "This Year’s Grammy TV Campaign Is Actually Pretty Great"