THE HOME DEPOT | SPRING 2025
The Home Depot does Spring BIG every year. But for 2025, we worked with the client to create 3 distinct savings events (for the first time ever) to help consumers see that coming back week after week… all season long… was worth it.
From TV to radio to OOH to rich media - we made sure each event had its own look and feel to stand out from the crowd (and each other).
And on social, we did our damndest to make content that blended into feeds and blurred the line between paid and organic - getting people to watch an ad (for a retail event no less) without hopefully even realizing it.
We even made some contextually relevant social specific for Pinterest that played into the feeling of looking at the sea of inspiration on the platform.
We, of course, also made uniquely dynamic :15 TV spots for each event. Helping each break through from the clutter and the previous event’s messaging - all the while staying on brand, promoting the latest deals, and bringing the “What are you working on?” platform to life.
And because all that wasn’t enough, we also made stop motion shorts for each event highlighting specific skus and messaging.