THE HOME DEPOT | WHAT ARE YOU WORKING ON? LAUNCH
No matter what you’re working on - The Home Depot has the help, the tool, and the delivery speed you need to get it done.
This work, repositioning The Home Depot as a more modern retailer, and launching the “What are you working on?” platform contributed to double-digit lifts in awareness and consideration for the brand (+33% amongst millennials) and kicked off a multiyear push to reach a wider and younger demographic.